Local SEO, or Local Search Engine Optimization, is a relatively new term in the search engine community used to describe the fast growing practice of optimizing small and medium sized businesses for their local geography.
For example: Atlanta Mortgage or Peachtree City CPA

As you can see, Local SEO is quite simply based on identifying your target keywords and pairing these with laser focused geographical words. These geographies should represent your target market for your customer base.
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