One of the easiest and most important areas of SEO that you need to consider is the <HEAD> section of your web page.
The most important HTML tag, at least for SEO purposes, is the Title tag.
So…what is the <title> tag? This one is pretty straight-forward and easily understood by all. What a welcome change in the world of web technology!
The <title> tag is simply an HTML tag found within (ideally at the top) of the Head section of your webpage. It's used to give that specific web page a title.
This title is displayed by web browsers on the “title bar” which is located at the top of the browser window. All of the different search engines use the Title tag heavily.
For those of you using WordPress and other content management systems (Drupal/Joomla, etc), most of these tags are auto-generated. You will probably edit the <Title> tag inside of the CMS or through a Plug-in. For those that have straight HTML / CSS based websites, you will manually edit this tag on each page.
Let's review the proper syntax:
Syntax: <title>Web Page Title</title>
The <Title>tag should always be your first tag in the <HEAD> area of each page. This is critical, as it is possible for the <Title> tag to be missed by the search engine robots if you don't have it first. This could do serious damage to your rankings.
In case you were zoning when you read the last paragraph…I'll repeat:
The <Title>tag should always be your first tag in the <HEAD> area of each page.
Use the <Title> tag to brand your site, and put the website name first followed by a “-” or a “|” with your primary keyword(s). To help gain credibility, be consistent with how you do each pages <Title> tag. You will find that your visitors will increase as your site is viewed more favorably.
Inside of your <Title> tag, is where you want your keyword(s). The goal here is to have your Keyword(s) represent at least 65-70% of the <Title> tag.
I personally shoot for 75% +prominence in my <Title> tags, and in some cases on secondary pages, 100%. Be careful and avoid diluting the <title> tag with non-essential “stop” words.
Additionally, position your keywords at the beginning of the <Title> tag rather than later on. This helps the search engine robots prioritize the importance of your keyword(s), which in turn will improve your search engine rankings.
After the <Title> tag, we'll explore the various <Meta Tags> and the role they play on your web page in another blog.