Local search engine optimization is extremely important for the success of your website. Atlanta area businesses who do not engage in this practice will find themselves on the outside looking in at competitors who appear on every local Google and Yahoo Maps.
While Media Mash is in the business of delivering top rankings for our customers, I like to periodically share best practice tips to help everyone.
Some of these may seem obvious, but each of the below items are critical to your overall ranking:
1. Register your website with Google, Yahoo and Bing local business registry. The mere fact you ahve registered and verified specifics about your business with the major Search Engines indicates the authenticity of your Local Business Listing and location to the Search Engines. This one is a no-brainer!
2. Develop links from as many Local Directories, Newspapers and other local Web Sites as you can. Each of the major search engine has its own formula for evaluating the inbound links to your web site. It is important to create this network of local sites that all have your primary keyword(s) and web address.
3 Each and every page on your website needs to have business contact details! This one is missed almost everyone, yet is simple for every business owner to fix. I recommend following:
Name, Address, City, State, Zip, Phone, Fax and email address
Put this information on every page!
4. Create custom landing for each specific location that you sell to or where your business has locations. Be sure that the landing page offers contact informtion specific to that location. I recommend on your Contact Us page that you embed a Google Map into the web page. This alone is often effective to getting your business listed in Google Maps, the local Search Results Pages.
5. Consistent Information is crucial! The information about your business — especially the contact and location information and the products and services provided, must be consistent through out each directory, website or social media site.
There are no guarantees in search optimization, but I can promise you that ignoring the above practices will severely reduce your website ranking