Google rolled out a sneak peak of its latest social plugin called the +1 button last week. During the Google I/O conference, Google showed developers a simulation on how the Google +1 button can be placed on websites and how it is beneficial to track stats.

Google +1 will have a counter display similar to how social media buttons are inserted into websites. As for Google adwords, Google's Group Product Manager, Christian Oestlien, says that the +1 button will appear on Google search ads by default. Advertisers are enabled to opt out bu submitting a form that will have favorable effects on response rates and CTRs. However, a user “plus-ing” a particular ad will not be counted as an actual click to the advertiser. Google +1 is ready to launch in a couple of weeks, and here's a preview of what's in store.

Button Generation Form

Using a simple code generator which allows setting of size will be an ideal option for most users. On the other hand, developers will have the “JS callback function in order to have the button perform post-lick actions with customized results such as a visual display or track special analytics. If you have your own login system, you might as well use it to make your own local record of that has been plus 1-ed. +1 buttons vary in sizes, when specific thresholds are settled, you can view anonymous data already.  Privacy matters here due to the fact that if you have several +1's and reported data, a publisher could trace who used the button.

Activity Stats and +1 Analytics

The screenshots show how figures like the total number of +1s that have occurred or occurred off a certain website. Google is changing some features throughout the product development. Search activity will raise an issue whether to show annotated or non-annotated links. Annotated link are the ones that have +1 activity related within the search results. Below is a sample report of +1 activity stats.