A new survey puts some hard numbers to what everyone knows to be true:

In June 2010, the average American spent 22.7 percent of their Internet time on social networks (up from 15.8 percent in June 2009), 10.2 percent of their time playing online games (up from 9.3 percent this time last year) and just 8.3 percent of their time checking and replying to emails (down almost 30 percent year-on-year).

“Despite the almost unlimited nature of what you can do on the web, 40 percent of U.S. online time is spent on just three activities — social networking, playing games and emailing leaving a whole lot of other sectors fighting for a declining share of the online pie,” said Nielsen analyst Dave Martin in a report released on August 2.

internet usage chart

If all U.S. Internet time were condensed into one hour, this is how much time would be spent on each activity.


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As a small to mid-size business owner, what this really means is that your marketing mix needs to incorporate social media and search marketing.  Keep your eye on the customer!

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