No matter where you stand on the election, it can't be argued that social media was a powerful tool in use by politicians and pundits.
The fact that President Obama tweeted his followers before speaking in Chicago stands as a testament to the huge part social media platforms like Twitter played in the 2012 election.
Rueters tells us
- There were more than 31 Million tweets last night, breaking the previous 10 million tweet record set during the debates.
- Between 6 p.m. and midnight EST, there were more than 23 million tweets.