Social Media was a huge part of the Presidential Election

No matter where you stand on the election, it can’t be argued that social media was a powerful tool in use by politicians and pundits.

The fact that President Obama tweeted his followers before speaking in Chicago stands as a testament to the huge part social media platforms like Twitter played in the 2012 election.

Mashable reports that Obama’s “4 more years” tweet surpassed 500,000 retweets (now up to 642,575 retweets and more than 200K Favorites)

making it the most retweeted post of all time.

Rueters tells us

Top campaign aides used the Internet tool to snipe at each other, the candidates used it to get out their messages and political reporters used it to inform and entertain.

  • There were more than 31 Million tweets last night, breaking the previous 10 million tweet record set during the debates.
  • Between 6 p.m. and midnight EST, there were more than 23 million tweets.

What are you doing with your twitter power today?