Get past the idea that social media is just for cutesy content (think kittens romping and dogs on trampolines). Social Marketing should be an integral part of your existing strategy.
You’ll start to see results within the first 30 to 60 days. But you have to keep in mind, Social Media is a cumulative process that grows over a period of time. Your Social Media presence will grow and evolve and adjust in order to stay lively and engaging on all fronts.