Who's Afraid of the Big Panda? As Google broadens its authority in search indexing, the face of SEO is about to get a major rehaul.
Google Panda issues have been a crucial matter among SEO specialists. Following the elimination of numerous content farms and duplicate sites, Google Panda has been a trending topic within SEO communities. Burning the content farms across the web is nothing new; a year ago Google introduced Caffeine which is considered the undisputed indexing system. Google's Caffeine has paved the way for significant improvements in search algorithms. One of Caffeine's brilliant functions was its ability to crawl and index content in real time.
The Mayday update came next which returned quality results for long-tail queries. Mayday affected Ecommerce websites and sites with built around item-level URLs standing on lean content and separated by a number of clicks from higher-authority pages. But this wasn't enough, Google improved its search indexing with Google Panda to give users quality results and omit duplicate sites. Google Panda or Farmer has made its impact felt on 12% of total searches. While Mayday's forte was with long-tail quality, Google Panda covers aspects like authority, trust, credibility, and user signals (social).
It's been a standard to monitor overall site indexing on every widely-used search engine. Sites need SEO strategies to be indexed and well-indexed sites should be maintained to sustain their rankings. But with post-Panda era, indexing as a metric is not viable anymore and Google considers the index as insignificant as long as their databases carry the URL. Google Panda has brought about several SEO issues, for instance, indexation has been fair but organic search traffic plummeted 50%.
Here are some tips from the site Search Engine Land:
- Decide which URLs are canonical and create strong signals (rel canonical, robot exclusion, internal link profile, XML sitemaps)
- Decide which URLs are your most valuable and ensure they are indexed and well optimized
- Remove any extraneous, overhead, duplicate, low value and unnecessary URLs from the index
- Build internal links to canonical, high-value URLs from authority pages (strong mozRank, unique referring domains, total links, are example metrics)
- Build high-quality external links via social media efforts
With Google Panda emerging as a game-changer for SEO, The SEO model has been revamped in the sense that instead of having as many URLs as you can get indexed, only the highest-quality and most important URLs are indexed.