Aside from launching Instant Pages and Voice Search early this week, Google has also launched a notable new feature in their dashboard. Google has launched the “Me On The Web” section that's seemingly designed to suggest users to create Google profiles. The new section is more of a reputation management enhancement, it tips users that unwanted and negative comments and links coming from social media platforms, blogs, and micro-blog could be included in the SERPs.
Results leaking from social sites like Facebook and Twitter are already being read by Google spiders. However, most users have yet to realize that it's not about what you post about yourself, but what other people say about you. Google mentioned this in their blog:
Our online identity is determined not only by what you post, but also by what others post about you — whether a mention in a blog post, a photo tag or a reply to a public status update. When someone searches for your name on a search engine like Google, the results that appear are a combination of information you’ve posted and information published by others.
Privacy has always been one of the focal points in maintaining new feature for social media platforms. Once you've registered, then your identity is made public and even if you have privacy settings to make your account more “private, the Internet is a public place which means social media sites can't stay that private.
So what exactly is the value of Me On The Web tool? It acts like broom that sweeps unfavorable results about you. Not all people have PR personnel or SEO specialists to cover negative content about them. What Google is getting at is for users to be their own personal PR agent through the use of Me On The Web.