5 Ways to Increase Engagement on Facebook Fan Pages

Facebook has made changes like adding a significant metric such as the “People Talking About This” and launching Facebook Actions through the Open Graph. Facebook tells users changes like the Timeline profile will enhance user experience. Though some of you might agree that these changes aren’t exactly improvements for usability, most of them can be […]

By |May 20th, 2013|Digital Advertising, Facebook, Internet Marketing, Social Media, Social Media CRM, Social Media Marketing, Social Media Optimization, Social Media ROI|Comments Off on 5 Ways to Increase Engagement on Facebook Fan Pages

Social Media Power

Social Media was a huge part of the Presidential Election
No matter where you stand on the election, it can't be argued that social media was a powerful tool in use by politicians and pundits.

The fact that President Obama tweeted his followers before speaking in Chicago stands as a testament to the huge part social media […]

By |November 7th, 2012|Social Media ROI, Twitter, Uncategorized|Comments Off on Social Media Power

Social Media SEO Value

Don't put your pitch into Social Media
We've all heard it – you don't make sales in Social Media; you turn people off when you use Twitter and Facebook to sell.  But, really, if you aren't generating business from it, why invest the time or the money?

It is all about Community
Isn't that what you've been told? […]

By |August 23rd, 2012|Social Media ROI|Comments Off on Social Media SEO Value

Report Shows SEO Still Ahead of Social Media Marketing

The hotdog vendor has a social media strategy, do you?

Social media is now a bonafide marketing tool for small and medium enterprises. A recent report from Borrell Associates showed how SMEs have adopted social media strategies to enhance their marketing efforts. Most local businesses have contributed to the SME adoption of social media as a […]

By |January 13th, 2012|Facebook, Google, Google+, Internet Marketing, local SEO, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Social Media ROI|Comments Off on Report Shows SEO Still Ahead of Social Media Marketing

Facebook Ticker Returns, Dynamic UI Launched

 

After launching the much-hyped Subscription button, Facebook unveils another new enhancement to its user interface this week. The interesting changes is now apparent on everyone's news feeds. The Facebook UI now sports a more newspaper look and makes the feed a lot more sporadic and real-time.

Thanks to the infamous ticker (which might become the game-changer […]

By |September 21st, 2011|Digital Advertising, Facebook, Facebook Ads, Google, Internet Marketing, Online Advertising, Social Media ROI, Twitter|Comments Off on Facebook Ticker Returns, Dynamic UI Launched

Top 5 Reasons Why Google Bought Motorola

 

Google continues its “innovation run” by acquiring smartphone vendor Motorola Mobility for $12.5 billion. The deal between the search giant and mobile phone pioneer signals Google's official entry into the smartphone market. According to Google CEO Larry Page, the Motorola acquisition will “supercharge the Android ecosystem.” Among the 39 manufacturers that use the Android OS, […]

By |August 15th, 2011|Facebook, Foursquare, Google, Google Analytics, Internet Marketing, Offline Marketing Strategies, Social Media Marketing, Social Media ROI, Twitter|Comments Off on Top 5 Reasons Why Google Bought Motorola

Is Google+ Warming Us Up for Social Search?

 

Social search. I bet you've heard the term already, but it's not happening without a search engine to back it up. One may argue – why bother with using Google to find social media content if it can be found on my Facebook account?  Social media platforms like Facebook, Twitter, and Foursquare are mere sites […]

By |August 1st, 2011|Facebook, Foursquare, Google, Internet Marketing, Search Engine Marketing, Social Media Marketing, Social Media ROI, Twitter|Comments Off on Is Google+ Warming Us Up for Social Search?

User Engagement: Can Google+ Take It to the Next Level?

 

Google plans to unveil the bigger picture when Google+ integrates with Google Offers and Google Wallet soon. But before that happens, Google+ is already showing a lot of promise, user engagement and content syndication has been increasing. One of its functions, Hangouts, is already being considered as the next big killer application. But how exactly […]

By |July 19th, 2011|Facebook, Google, Internet Marketing, Search Engine Marketing, Social Media CRM, Social Media Marketing, Social Media ROI, Twitter|Comments Off on User Engagement: Can Google+ Take It to the Next Level?

Google Hangouts: Google+’s Game-Changer for Local Businesses

 

Google+ is going to be the biggest winner of 2011, but can Google sustain? A week after launching Google+,  Christian Oestlien announces that it is shutting down all non-user entity accounts such as brands, businesses, and organizations until the search giant officially launches Google+ for businesses later this year. Google+ wants to focus on consumer experience […]

By |July 8th, 2011|Facebook, Foursquare, Google, Groupon, Internet Marketing, local SEO, Offline Marketing Strategies, Social Media CRM, Social Media Marketing, Social Media ROI|Comments Off on Google Hangouts: Google+’s Game-Changer for Local Businesses

Google+ Makes Social Networking More Social?

 

As Google+ continues to gain massive following after its release last week, Google is making its social network more “open” and transparent compared to Facebook. Around March, a gamut of speculations were swirling around the Web that Google will launch its own social network when the search giant announced that they're retiring all private Google […]

By |July 6th, 2011|Digital Advertising, Google, Internet Marketing, Search Engine Optimization, Social Media Marketing, Social Media ROI|Comments Off on Google+ Makes Social Networking More Social?