Using Social Media and Mobile Marketing to Enhance your Business

I have a simple question for you. Does your business or product exist?

Does it have a mobile website?

No? Then it doesn't exist for many, many potential customers who primarily use mobile devices to access the internet.

If you have a website that’s fair enough, but having a mobile website makes it better. As the use of […]

By |June 7th, 2013|Digital Advertising, Facebook, Internet Marketing, LinkedIn, Social Media, Social Media CRM, Social Media Marketing, Social Media Optimization, Uncategorized|Comments Off on Using Social Media and Mobile Marketing to Enhance your Business

5 Ways to Increase Engagement on Facebook Fan Pages

Facebook has made changes like adding a significant metric such as the “People Talking About This” and launching Facebook Actions through the Open Graph. Facebook tells users changes like the Timeline profile will enhance user experience. Though some of you might agree that these changes aren’t exactly improvements for usability, most of them can be […]

By |May 20th, 2013|Digital Advertising, Facebook, Internet Marketing, Social Media, Social Media CRM, Social Media Marketing, Social Media Optimization, Social Media ROI|Comments Off on 5 Ways to Increase Engagement on Facebook Fan Pages

5 Types of Shareable Content

Content fuels community engagement on Facebook, Twitter, and LinkedIn. In order for businesses to increase brand awareness, it's a must to sustain these communities with shareable content. When you mention shareable content, these are the types that don't do hardsell promotions at all! Making content “shareable” is how you'll convey your brand message accross without […]

By |May 8th, 2013|Facebook, Social Media, Social Media Marketing, Social Media Optimization, Uncategorized|Comments Off on 5 Types of Shareable Content

4 Ways Brands Can Make Social Search Happen

Facebook launched a couple of changes in its user interface last month, starting with Graph Search and then the new timeline format. Arguably, the Graph Search function is Facebook's answer to Google's local search, but is it at par with Google search approach? Brands are now putting a premium on community management through their social […]

By |April 11th, 2013|Digital Advertising, Facebook, Internet Marketing, Social Media, Social Media Marketing, Social Media Optimization|Comments Off on 4 Ways Brands Can Make Social Search Happen

Using Google+ To Capture Your Target Niche

Google+ was a social experiment last year that has seen a lot of buzz and critiques. Its growth has been steady, but we all know that Google isn't complacent which is why The Search Plus Your World initiative and the new Google policy were launched to draw more users to Google+. Google+ has its own […]

By |February 15th, 2012|Google, Google+, Internet Marketing, local SEO, Search Engine Marketing, Social Media CRM, Social Media Marketing, Social Media Optimization|Comments Off on Using Google+ To Capture Your Target Niche

Super Bowl XLVI Proves Increasing Use of Mobile Internet

It was a great Super Bowl game again this year, and the digital world was once again involved in a big way. Super Bowl XLVI had the most number of tweets for a sporting event, Twitter feedback reached 12,233 tweets per second when the Giants were triumphant over the Pats. And as fans cheered for […]

By |February 7th, 2012|Google, Infographic, Internet Marketing, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Social Media Optimization, Twitter, YouTube|Comments Off on Super Bowl XLVI Proves Increasing Use of Mobile Internet

Google’s New Privacy Policy Signals Product Integration

Google's great integration scheme will take place in March. The new privacy update will finally allow its products such as Gmail, YouTube, and Google+ to be integrated and complement user experience. Google is condensing its 70 privacy settings and turning it into a single comprehensive and more transparent document. This move will enable users to […]

By |January 26th, 2012|Google, Google Analytics, Google+, Internet Marketing, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, YouTube|Comments Off on Google’s New Privacy Policy Signals Product Integration

Report Shows SEO Still Ahead of Social Media Marketing

The hotdog vendor has a social media strategy, do you?

Social media is now a bonafide marketing tool for small and medium enterprises. A recent report from Borrell Associates showed how SMEs have adopted social media strategies to enhance their marketing efforts. Most local businesses have contributed to the SME adoption of social media as a […]

By |January 13th, 2012|Facebook, Google, Google+, Internet Marketing, local SEO, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Social Media ROI|Comments Off on Report Shows SEO Still Ahead of Social Media Marketing

Why Google+ Is Now Essential To Your SEO Strategy

Google's social network, Google+, has made a lot of buzz last year and it seems the latest social network is showing progress. While social network giant Facebook has now over 800 million active users, Google+ shows a lot of promise in terms of SEO functionality, and perhaps, the linchpin to one of the most popular […]

By |January 9th, 2012|Google, Google Analytics, Google+, local SEO, Search Engine Marketing, Search Engine Optimization, Social Media Marketing|Comments Off on Why Google+ Is Now Essential To Your SEO Strategy

Study Shows Where Consumers Search for Local Business Info

More good news for SEO. While more business owners are slowly embracing strategies in the age of social business, customers are still leaning on the old reliable for local business information. Most local businesses like restaurants and bars will likely to put up a Facebook page or a Twitter account but old reliable tools like […]

By |December 16th, 2011|Facebook, Google, local SEO, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Twitter|Comments Off on Study Shows Where Consumers Search for Local Business Info