Google Hangouts: Google+’s Game-Changer for Local Businesses

  Google+ is going to be the biggest winner of 2011, but can Google sustain? A week after launching Google+,  Christian Oestlien announces that it is shutting down all non-user entity accounts such as brands, businesses, and organizations until the search giant...

The Personal Approach: Can It Pave The Way for Offline Marketing?

Marketing nowadays is synonymous with social media. If your brand doesn't have an online presence then you don’t exist at all, let alone not having an established Facebook page or Twitter account. Brand awareness is an essential for companies to grow their businesses...