by Brian Anderson | Jun 7, 2013 | Digital Advertising, Facebook, Internet Marketing, LinkedIn, Social Media, Social Media CRM, Social Media Marketing, Social Media Optimization, Uncategorized
I have a simple question for you. Does your business or product exist? Does it have a mobile website? No? Then it doesn't exist for many, many potential customers who primarily use mobile devices to access the internet. If you have a website that’s fair enough, but...
by Brian Anderson | May 20, 2013 | Digital Advertising, Facebook, Internet Marketing, Social Media, Social Media CRM, Social Media Marketing, Social Media Optimization, Social Media ROI
Facebook has made changes like adding a significant metric such as the “People Talking About This” and launching Facebook Actions through the Open Graph. Facebook tells users changes like the Timeline profile will enhance user experience. Though some of you might...
by Brian Anderson | Apr 11, 2013 | Digital Advertising, Facebook, Internet Marketing, Social Media, Social Media Marketing, Social Media Optimization
Facebook launched a couple of changes in its user interface last month, starting with Graph Search and then the new timeline format. Arguably, the Graph Search function is Facebook's answer to Google's local search, but is it at par with Google search approach? Brands...
by Brian Anderson | Nov 17, 2012 | Automotive, Digital Advertising, Internet Marketing
Media Mash is heavily invested in the retail automotive space – providing digital media services around the US & Canada. We often hear from dealerships we speak to that they are working with “this agency” or “that agency”. In many...
by Brian Anderson | Feb 1, 2012 | Digital Advertising, Google, Internet Marketing, Online Advertising, Search Engine Marketing, Search Engine Optimization
It seems search marketing is still growing amidst the increasing trend of social advertising. A study from eMarketer announced that search ad budgets will increase by 27% in 2012. The study also shows that search ad budgets will hit $30 billion by 2016. Google remains...
by Brian Anderson | Nov 1, 2011 | Digital Advertising, Google, Google+, Internet Marketing, Online Advertising
Google is now really thinking like a social media platform and is giving more control to users. As businesses embrace more social strategies to increase brand awareness and bolster ROI, Google is releasing a more customized approach to its ads. The search engine giant...
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