Using Social Media and Mobile Marketing to Enhance your Business

I have a simple question for you. Does your business or product exist?

Does it have a mobile website?

No? Then it doesn't exist for many, many potential customers who primarily use mobile devices to access the internet.

If you have a website that’s fair enough, but having a mobile website makes it better. As the use of […]

By |June 7th, 2013|Digital Advertising, Facebook, Internet Marketing, LinkedIn, Social Media, Social Media CRM, Social Media Marketing, Social Media Optimization, Uncategorized|Comments Off on Using Social Media and Mobile Marketing to Enhance your Business

5 Ways to Increase Engagement on Facebook Fan Pages

Facebook has made changes like adding a significant metric such as the “People Talking About This” and launching Facebook Actions through the Open Graph. Facebook tells users changes like the Timeline profile will enhance user experience. Though some of you might agree that these changes aren’t exactly improvements for usability, most of them can be […]

By |May 20th, 2013|Digital Advertising, Facebook, Internet Marketing, Social Media, Social Media CRM, Social Media Marketing, Social Media Optimization, Social Media ROI|Comments Off on 5 Ways to Increase Engagement on Facebook Fan Pages

4 Ways Brands Can Make Social Search Happen

Facebook launched a couple of changes in its user interface last month, starting with Graph Search and then the new timeline format. Arguably, the Graph Search function is Facebook's answer to Google's local search, but is it at par with Google search approach? Brands are now putting a premium on community management through their social […]

By |April 11th, 2013|Digital Advertising, Facebook, Internet Marketing, Social Media, Social Media Marketing, Social Media Optimization|Comments Off on 4 Ways Brands Can Make Social Search Happen

Automotive Digital Agencies – Should you Work With The Same Firm Your Competition Uses?

Media Mash is heavily invested in the retail automotive space – providing digital media services around the US & Canada.  We often hear from dealerships we speak to that they are working with “this agency” or “that agency”.  In many cases, the digital agency the dealership uses is also the same agency their competition uses!

This particular […]

By |November 17th, 2012|Automotive, Digital Advertising, Internet Marketing|Comments Off on Automotive Digital Agencies – Should you Work With The Same Firm Your Competition Uses?

Search Ad Budgets Expected To Increase in 2012

It seems search marketing is still growing amidst the increasing trend of social advertising. A study from eMarketer announced that search ad budgets will increase by 27% in 2012. The study also shows that search ad budgets will hit $30 billion by 2016. Google remains to on top of the heap overwhelming Bing and Yahoo. […]

By |February 1st, 2012|Digital Advertising, Google, Internet Marketing, Online Advertising, Search Engine Marketing, Search Engine Optimization|Comments Off on Search Ad Budgets Expected To Increase in 2012

Google Launches “Why These Ads?” for Enhanced Ad Targeting

Google is now really thinking like a social media platform and is giving more control to users.

As businesses embrace more social strategies to increase brand awareness and bolster ROI, Google is releasing a more customized approach to its ads. The search engine giant aims to use the “Why These Ads?” link beside an ad to […]

By |November 1st, 2011|Digital Advertising, Google, Google+, Internet Marketing, Online Advertising|Comments Off on Google Launches “Why These Ads?” for Enhanced Ad Targeting

Facebook Ticker Returns, Dynamic UI Launched

 

After launching the much-hyped Subscription button, Facebook unveils another new enhancement to its user interface this week. The interesting changes is now apparent on everyone's news feeds. The Facebook UI now sports a more newspaper look and makes the feed a lot more sporadic and real-time.

Thanks to the infamous ticker (which might become the game-changer […]

By |September 21st, 2011|Digital Advertising, Facebook, Facebook Ads, Google, Internet Marketing, Online Advertising, Social Media ROI, Twitter|Comments Off on Facebook Ticker Returns, Dynamic UI Launched

Massive Growth for Local SEO

 

As the Web grows more social everyday, it doesn't hinder the very lifeforce that fuel local businesses and websites – SEO. Social media has definitely taken the Internet like a storm but Search Engine Optimization remains the old reliable to optimize sites and increase conversion rates. While social media entices people to turn into potential […]

Google+ Makes Social Networking More Social?

 

As Google+ continues to gain massive following after its release last week, Google is making its social network more “open” and transparent compared to Facebook. Around March, a gamut of speculations were swirling around the Web that Google will launch its own social network when the search giant announced that they're retiring all private Google […]

By |July 6th, 2011|Digital Advertising, Google, Internet Marketing, Search Engine Optimization, Social Media Marketing, Social Media ROI|Comments Off on Google+ Makes Social Networking More Social?

Google+: Why Am I Not Surprised

 

Things I usually do first when I go online:  1.) Log in to Gmail 2.) Log in to Facebook 3.) Log in to Twitter. Will I add a number four on the list? Perhaps, Google+1? Wait, I can do that via logging in on Gmail!

After months of speculations, Google finally launched its social platform called […]

By |July 1st, 2011|Digital Advertising, Facebook, Foursquare, Google, Google Analytics, Groupon, Social Media Marketing, Social Media ROI|Comments Off on Google+: Why Am I Not Surprised