Blog

8
Nov
2013

Gorilla or Gazelle? How Social is Your Company?

8.11.2013 Traci Social Media

Not a pretty picture? We’ve all been inundated with advice on ‘social media how tos'; get Facebook likes, tweet more; Plus One the things that are important to us … Is that what the social in social media is all about?? Of course not. I’m reading Nilofer Merchant’s  book 11 Rules for Creating Value in the Social

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7
Jun
2013

Using Social Media and Mobile Marketing to Enhance your Business

I have a simple question for you. Does your business or product exist? Does it have a mobile website? No? Then it doesn’t exist for many, many potential customers who primarily use mobile devices to access the internet. If you have a website that’s fair enough, but having a mobile website makes it better. As

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24
May
2013

How to Increase your Twitter Followers

Before, advertising was limited to mediums such as TV, radio, and print. Today, social media platforms are making the Internet a destination-location for advertisers and consumers alike. Social platforms such as Facebook and Twitter are the reasons why a person who doesn’t even have an email account is still going online. Indeed, Twitter is one

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20
May
2013

5 Ways to Increase Engagement on Facebook Fan Pages

Facebook has made changes like adding a significant metric such as the “People Talking About This” and launching Facebook Actions through the Open Graph. Facebook tells users changes like the Timeline profile will enhance user experience. Though some of you might agree that these changes aren’t exactly improvements for usability, most of them can be

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8
May
2013

5 Types of Shareable Content

Content fuels community engagement on Facebook, Twitter, and LinkedIn. In order for businesses to increase brand awareness, it’s a must to sustain these communities with shareable content. When you mention shareable content, these are the types that don’t do hardsell promotions at all! Making content “shareable” is how you’ll convey your brand message accross without

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26
Apr
2013

How to Improve Personal Branding Using LinkedIn Contacts Tool

Most marketers use LinkedIn as simply a means to connect with business contacts and potential clients. But LinkedIn is a great tool to enhance personal branding as well. Recently, LinkedIn launched “LinkedIn Contacts” it’s a new function that will enable users to maintain substantial relationships in order to enhance their personal branding. While it can’t

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11
Apr
2013

4 Ways Brands Can Make Social Search Happen

Facebook launched a couple of changes in its user interface last month, starting with Graph Search and then the new timeline format. Arguably, the Graph Search function is Facebook’s answer to Google’s local search, but is it at par with Google search approach? Brands are now putting a premium on community management through their social

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6
Apr
2013

Google Authorship and Google Author Rank – The SEO Holy Grail Realized?

Google Authorship Whether you are an SEO or Social Media Professional, or just a business owner seeking to compete — there is a new “next best”, “hottest”, “greatest” thing for you to learn about and incorporate in your website marketing.  And for once, this one is big, really big, and will effect all of us!

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10
Mar
2013

Value of Local Search for Automotive Clients

Automotive local search has a very strong value proposition for the typical retail rooftop.   While SEO, or search engine optimization, has long been a mysterious element to many, including automotive GM’s – the value of effective automotive SEO has increased dramatically in 2013. Anything you can do to drive internet traffic to your dealership

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