Media Mash SEO Basic Principles
It’s critical to have your business listed in dozens and dozens of locally focused directories and review sites. This will give your site the needed authority to help boost your local maps listing. A large number of accurate citations will strongly influence your SEO. By accurate I mean you should always ensure your Name, Address, and Phone Number (NAP) are correctly listed on each local directory.
While videos should be an important part of your digital marketing strategy, they also serve as an excellent source of relevant local links and citations back to your car dealership.
We see many press releases, but unfortunately most squander the chance to gain tangible local seo boosts through these releases. Never miss out on the chance to generate quality “fresh” backlinks to your website using your release.
Reputation management has become front of mind for many business and is now considered a separate discipline from SEO. These review sites are good for more than simply positive PR. The NAP, or name, address, and phone number for should be exactly the same on all of these sites as in your Google and Bing listing.
Social Media Content
Since early 2012 Google (and likely Bing) have used social factors to help rank your site for key local search terms. Things like your facebook fan page, twitter account, and even Pinterest now play a real role in determining where your site will rank in search results.
Your blog is critical to the SEO process. Your blog’s content must be written and structured in a way that Google and Bing recognize fresh content. The more often you publish fresh content updates the better. Google and Bing will start to visit your website more frequently, and will likely discover more pages throughout your website.
Local search for your site should never include spammy, automated backlinks in 2013. These mass generated links provide virtually no value today, and are simply a remnant of the SEO community’s past. Unfortunately, many SEO companies don’t realize this yet!
Links from related sites, press releases, social media properties, videos and authority sites will make a difference in your SEO success. Quality SEO is about great content – whether on your website, guest posts on other sites, or across press releases and social media.
Connect With The Media Mash SEO Team Today To Discuss Your Website