Media Mash Automotive SEO Basic Principles
Local Citations for your Auto Dealership
It’s critical to have your automotive dealership listed in dozens and dozens of locally focused directories and review sites. This will give your car dealership the needed authority to help boost your local maps listing. A large number of accurate citations will strongly influence your Automotive SEO. By accurate I mean you should always ensure your car dealership’s Name, Address, and Phone Number (NAP) are correctly listed on each local directory.
While videos should be an important part of your automotive digital marketing strategy, they also serve as an excellent source of relevant local links and citations back to your car dealership.
We see many automotive dealerships writing press releases, but unfortunately most squander the chance to gain tangible automotive local seo boosts through these releases. Never miss out on the chance to generate quality “fresh” backlinks to your automotive website using your release.
Automotive reputation management has become front of mind for many dealerships and is now considered a separate discipline from automotive SEO. These review sites are good for more than simply positive PR about your rooftop. The NAP, or name, address, and phone number for your dealership should be exactly the same on all of these sites as in your Google and Bing listing.
Recent feedback from Google suggests that 2013 will be the year that Google penalizes businesses in the search results who have poor customer reviews. Are you ready!?
Social Media Content
Since early 2012 Google (and likely Bing) have used social factors to help rank your retail automotive dealership for key automotive local search terms. Things like your facebook fan page, twitter account, and even Pinterest now play a real role in determining where your automotive dealership will rank.
Your blog is critical to the automotive SEO process. Your blog’s content must be written and structured in a way that Google and Bing recognize the fresh content that markets your dealership. The more often you publish fresh content about your vehicle inventory, automotive financing, automotive pricing, and even dealership updates the better. Google and Bing will start to visit your automotive website more frequently, and will likely discover more pages throughout your website.
Local search for your automotive dealership should not include spammy, automated backlinks in 2013. These mass generated links provide virtually no value today, and are simply a remnant of the SEO community’s past. Unfortunately, many SEO companies don’t realize this yet!
Links from other automotive related sites, press releases, social media properties, videos and authority sites will make a difference in your automotive SEO success. Quality automotive SEO is about great content – whether on your website, guest posts on other sites, or across press releases and social media.
Connect With The Media Mash Automotive SEO Team Today To Discuss Your Website, Why You Can’t Seem To Compete With Your Rival Dealers Or Even To Critique Your Current Automotive SEO Strategy. Automotive SEO From Media Mash Will Have A Real ROI For Your Rooftop. Are You Ready?