Facebook has made changes like adding a significant metric such as the “People Talking About This” and launching Facebook Actions through the Open Graph. Facebook tells users changes like the Timeline profile will enhance user experience. Though some of you might agree that these changes aren’t exactly improvements for usability, most of them can be used to improve user engagement strategies. Keep in mind that for some people, Facebook is the Internet and vice versa. And as a community manager, you have to place yourself in an ordinary user’s shoes.
1.) Get to Know Your Audience
The first way to increase engagement is to make sure you truly understand your Fans and know what they are interested in. Relevancy rules all when it comes to Facebook. If you’re not sure who your Fans are or what they are interested in, try a Facebook poll. Conducting a Facebook poll is one of the best ways to learn about your current Fans, and the insights that you collect can help shape your content strategy.
2.) Encourage Customer Feedback
Thanks to social media, customer-company collaborations have paved the way to improve product development. Before, companies will ask for feedback just for the heck of it. Social networks gave customers a voice where they can make or break a product. As Jeff Jarvis puts it, “Customers are your walking ads.” And as a business, bear in mind that the products you offer are for customers and not for you. Asking for substantial feedback from customers on Facebook will support your brand development teams in addressing issues to make a product or service
3.) Include Images in Posts
Images in posts have a better chance of getting noticed in the newsfeed.. According to Facebook, brands get double engagement when they use visuals. Photos can be used to help tell your company’s story or to show fans an exclusive, behind-the-scenes look at the company. Creating a custom image is also a great way to commemorate company milestones and thank fans for the part they played in achieving them.
4.) Conduct Surveys
Surveys are interruptions and that’s the truth. Most of my peers feel that conducting surveys is a total pain. You can’t seem to ask people to answer questionnaires unless you give free stuff. So how do you entice people to answer a survey? Simple – ask for their opinions about your company’s product or service. People who are active in social networks are the most opinionated. Once you get to have them answer a survey, lead them to a Thank You page where you offer free product-related apps or a 30-day free trial of your service offerrings. Free is the new medium for surveys.
5.) Time Management
One of the most essential aspects of user engagement is time management. It pays to be aware of the peak hours to capture the most engagement. So when’s the best time to post? Always put into consideration the timezone of your customers, if majority of them are in EST then it’s best to post during these hours: 10am-11am, 4pm-5pm, and 10pm-11pm. Arguably, these three schedules will fit into PST as well, but it’s always up to you to test alternative schedules and intervals for sharing a post or asking a question on your page.