Why a #1 ranking is so important

I was preparing tonight for a meeting with a prospect when I saw a great article on the value of #1 rankings on SEO Book. The premise is that #1 position on Google commands roughly 35-40% of the clicks for a term, and the top 10 on page 1 control the top 90% of...

Keyword Research Nirvana

One of our most common conversations with clients each day revolves around keywords. Mike Ewing, of E-commerce Inbound Marketing, has put together a great series of posts on keyword research.  For those of you who often wonder about whether you are optimizing and...

For New Websites…the URL is King!

This will be short and sweet…. Your website domain name may be catchy…but does it have your primary keywords in the URL?  It is common knowledge amongst SEO professionals that keywords in the URL are important to help you achieve a top ranking. This is...

Understanding Tags

One of the easiest and most important areas of SEO that you need to consider is the section of your web page. The most important HTML tag, at least for SEO purposes, is the Title tag. So…what is the tag?  This one is pretty straight-forward and easily understood...